Mullican Flooring Launches New Nordic Naturals Collection

JOHNSON CITY, Tenn., Feb. 24, 2023 — Mullican Flooring, a leading manufacturer of quality hardwood floors, announces the addition of Nordic Naturals oak flooring, a new Scandinavian-inspired line of solid hardwood flooring. The collection features the most up-to-date hardwood finish technology with antimicrobial protection and high abrasion resistance.

The ¾-inch-thick collection offers muted natural tones and subtle organic variations. It is available in 3-, 4- and 5-inch widths, with random lengths up to 7 feet. Sustainably harvested and crafted in the Appalachian Mountains, the premium designer line is available in eight colors: Aurora, Copenhagen, Glacier Falls, Glistening Ice, Northern Lights, Norwegian Oak, Stockholm and Summit.

“The Nordic Naturals collection provides a neutral, minimalist look that is in high demand with consumers,” says Pat Oakley, vice president of sales and marketing for Mullican. “This beautiful addition to Mullican’s solid hardwood products uses high-quality red oak combined with a technology that removes the pink tones, giving consumers the clean, natural visual of white oak, but at a lower price point. The natural tones look great no matter the lighting conditions of a room, and changes in natural lighting bring out new shades and textures in the flooring.

“As a leader in domestic hardwood flooring, Mullican is proud to reaffirm our commitment to innovation with the introduction of our Nordic Naturals collection,” Oakley says. “Our manufacturing process highlights the natural features of the highest-quality Appalachian hardwoods we use for our flooring, which produce beautiful, consistent grain patterns that enhance color and durability. Our precise finishes are tailored to enhance and reveal natural features in the wood.

“This new collection will serve as a launching point for additional product development for our company, as we continue to strive to reach new aesthetic heights, create the most durable products and develop best practices for environmental care.”

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About Mullican Flooring
Founded in 1985 and one of the nation’s top five hardwood flooring producers, Mullican Flooring is headquartered in Johnson City, Tennessee, and operates additional production facilities in Norton, Virginia; Holland, New York; and Ronceverte, West Virginia. The company manufactures and sells more than 1,500 products via a network of 40 distributors and 5,000 retail stores across the United States and Canada.